NOA jewelry line motto is to give back . As a nurse, the founder of NOA, Aurelie Berdugo, saw the battlescars that cancer way too often leaves behind. She decided to do something even from afar. 10 % of all profits goes to Chai Lifeline, an organization that helps cancer patients and their family. On top of that, for every solid gold piece of jewelry sold, NOA will give a cancer patient a beautiful jewelry to uplift their spirit and bring light and beauty to their world.